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Tee up to support the Center for BrainHealth and their important research
on teen sports head injuries.

Buckhorn Greens for Teens golf tournament October 18, 2010.

Join Susie Sunglasses and SZIOLS in the fun at this Golf Classic

http://www.greatgolfevents.com/BrainHealth-Sponsorships.htm


Buckhorn Greens for Teens


“Practice SAFE Specs”

“Susie Sunglasses” Sandstrom
CEO, SZIOLS America


What is Lone Star Ride Fighting AIDS about?


It’s not about the bike, even though you can ride as little or as much as you want to be a participant in this event. Go as extreme as you want.

It’s not about the spandex, even though they say “one size fits all” (all of what?!).
It is mind over matter: If you don’t mind, it doesn’t matter. It’s about focus. It’s about vision. It’s about the practice.

It’s about the camaraderie and the commitment to unabashedly raise funds for three very important organizations that benefit in a Texas-sized way from Lone Star Ride.

And LSR makes it easy: Start today by adding the Lone Star Ride Fighting AIDSboundlessFUNDRAISING application to your Facebook page, and you can extend your fundraising efforts to your networks of friends on Facebook. Enter this url into your browser, http://apps.facebook.com/bf-lsrfa/. This will take you to your FB account where you will need to give permission for the app to be loaded on your page. If you want to contribute through my team without adding the FB app, just go to my FB page Susie Sunglasses and click on the Lone Star Ride Fighting Aids logo on the left hand side.

SZIOLS is focused on being an active participant at the many LSR-sponsored training rides scheduled before the actual crowning glory/10th anniversary event on Sept. 25-26. And, that is all about serendipity.

One day in February, I randomly popped into a Starbucks, in an obscure, for me, neighborhood.
I’m guilty, as charged, of eavesdropping on the conversation at the next table. But I couldn’t help but overhear Arlen Miller’s amazing, heartfelt sponsorship sales pitch regarding the Lone Star Ride.
And it was game on!

“Excuse me, I really hate to interrupt, but can I accept your sponsorship offer for this year’s event,” I asked. The intended/scheduled sponsor immediately handed me the official sponsor package. And the rest, as they say, is history.

Nearly three years ago, I felt “the need for speed” and bought a bicycle. During training for the 1984 Olympic marathon, a bone chip lodged in my knee and triggered an onslaught of problems. Infection and three weeks in the hospital dashed my running dreams but opened the door for a new connection and opportunity. I fell in love and started a family.

Fast-forward two decades later to grown and graduated sons, a marriage in meltdown and a spontaneous invitation to participate in an eight-day bike trek in Germany. And another moment of serendipity led me to SZIOLS sports sunglasses.

In 2000, German athlete Beate Gabelt designed SZIOLS sunglasses and founded the company. After breaking one too many pairs of sunglasses, she began her search for a super-lightweight, flexible-yet-sturdy fiber which could be used to make a sunglass frame that could withstand use and abuse by a sporting, rugged individual.

She “reverse-engineered” what she was looking for and came up with SZIOLS (pronounced “shields”).
Immediately the potential of the advanced technology literally struck me right between the eyes. That week I became the sole North American distributor.

I believe — and experts agree — that these sports glasses are saving eyes, by shielding them from harmful UV rays and from projectiles and other injury-causing factors.
A friend of mine, an investment banker in Midtown Manhattan, was riding her brand new road bike along the bike trail on the west side in Manhattan 2-years-ago. All of a sudden, a thug came along and stepped on her bike pedal and sent her crashing into a brick wall. Her helmet broke and she suffered serious brain trauma and 18-months of brain health rehab—but her eyes were saved and protected by the pair of SZIOLS that she was wearing.

According to Dr. Johnny Matthews, O.D., Optometric Glaucoma Specialist,
" In outdoor activities like riding, skiing, flying, and water sports, the eye can receive more ultraviolet light (UV) radiation than is healthy. Protective eyewear, such as SZIOLS Sunglasses, is recommended for these activities because excess UV can contribute to the development of cataracts inside the eye."

And, furthermore, explains Dr. Matthews, “UV also contributes to pterygium formation on the "white (sclera)" of the eyes. Like cataracts this can be a sight threatening condition in some individuals also requiring surgery.”

And I know that Lone Star Ride is saving lives and enhancing the lives of people affected by HIV/AIDS.
You can see it and believe it and be part of it, too. Sign up with me and my team, “Practice Safe Specs,” at this link Susie Sandstrom to ride or to crew for Lone Star Ride. And if you can’t do that, then donate to someone else who is a rider or a crewmember.

Either way, you can help change lives — including yours.

Susie Sunglasses and SZIOLS America are sponsors of the 10th annual Lone Star Ride Fighting AIDS. Susie is offering a $50 discount on SZIOLS sunglasses — frames and lenses — to anyone participating in Lone Star Ride, and in addition has pledged $50 from every sale to Lone Star Ride. Click here to order. Enter the coupon code Lone Star to receive the discount.

To register for Lone Star Ride or to donate to a Lone Star Ride participant, go online to LoneStarRide.org.

 




Check it out Ladies.... ParTee Time was just featured in Tim's latest blog.....
Hope to see you all at the Byron for our champagne toast!!

http://timcusickgolf.blogspot.com

ParTeeTime




Ben Malcolmson and Pete Carroll

NFL Draft day for the Seahawks head Coach, Pete Carroll.
Ben Malcolmson talks with Coach Carroll in the NFL draft room.

 

Ben MalcolmsonGreetings Seahawk fans, my name is Ben Malcolmson and I have joined the organization’s communications team to supplement the online coverage on Seahawks.com.


For the last three seasons, I was the director of online media for the USC football program, creating and producing what was named the No. 1 all-access sports blog by CNBC.com in November. I am excited to join this organization to help connect you, the fans, with this organization in new and exciting ways. The NFL has been making a big push recently to engage with the fanbases, and that will continue to be our top priority as we aim to make you feel a close part of the team through various online platforms. My role with the Seahawks — mainly producing behind-the-scenes multimedia content for the blog — will add to the fantastic work already done by Clare Farnsworth, Tony Ventrella and the rest of the online communications team. We’re always trying to enhance your Seahawks.com experience, and our goal is to take you deeper into the organization on a daily basis — bringing you inside the football offices, the practice field and the weight room — to give you unique information and a fan-to-team relationship you’ve never had before. So continue to follow this site and join us on this journey as we embark on a new era in Seahawks football. You don’t want to miss out!

Proud Mom, Susie Sunglasses, and son Ben Malcolmson.

Ben Malcolmson and Mom, Susie Sunglasses

 


Newsflash - Sarah Fisher will be running the Indianapolis Mini Marathon (13.1-miles)

in SZIOLS May 1, 2010 - and training in comfort and speed with SZIOLS

Sarah Fisher and Susie Sunglasses


Forrest Lucas, Lucas Oil Stadium and Morganlucasracing.com

wearing his SZIOLS

forrest_lucas_lucas_oil

morganlucasracing.com


New Sziols Dealer,

Mauri Pro Sailing,

Wins Hobie 33 2010 National Championship

read more....


Autumn-Eyes Newsflash from Susie Sunglasses

Greetings from the wide world of sports vision! Here are a few highlights from the world of Sziols - "shields for your eyes":

Here's an update from Diane Proud, co- recipient of the Metro PCS Spirit Award. Read the Dallas Morning News article to learn more....

Diane Proud

Diane Proud


Susie spreads the SZIOLS message to attendees at the Cooper Clinic lecture given by author Christopher McDougall. Christopher's new book is "Born to Run".

Christopher McDougall

Chris McDougall sporting his SZIOLS sport glasses.


VaVaVroomonline.com-Owner, Denise Maple, interviewed me on the world's first motorcycle talk show, "Side Stand Up." Listen to my interview with Denise.


Camp Gladiator, the fastest growing and highest rated fitness program in Texas, celebrated its 1-year anniversary with the first ever DFW Gladiator Games on September 26th at Glencoe Park, Dallas, TX.

Camp Gladiator

As Grand Champion Sponsor, Sziols is helping others live adventurously, see it all and have fun with fitness wearing Sziols. Camp Gladiator


Sziols America supports 2009 fundraising incentive for new Rowdy Riders

Dear Family and Friends,
I just finished participating in Bike MS 2009 on October 3-4 in Ventura, CA riding 160 miles with my team, the Rowdy Riders.

Please support our efforts.

The login and password is Sziols.

Or, send a check here:
National MS Society Bike MS
2440 S. Sepulveda Blvd., Ste. 115
Los Angeles, CA 90064

Any amount, great or small, helps to make a difference in the lives of people like my friend Eric and althose living with Multiple Sclerosis.

Thank you so much for your generous support!

**TexasSusie**


Diane Proud

Run Proud 5K Run Oct. 10 @ 8 a.m. Sziols is the proud sponsor of Diane Proud’s illustrious triathlete and personal coaching endeavors-- and on this day, to the overall male and female winners of the race and the top masters winners, we will award a new pair of SZIOLS XKross Running Sports Glasses. Help Diane fight ALS/Lou Gehrig’s Disease! Read the Dallas Morning News article on Diane Email: runproud@hotmail.com

 


The Toyota U.S. Open Triathlon Expo: Oct. 10 @ 11-6 pm at The American Airlines Center: look for SZIOLS at the Texas Triple Threat Triathlon Team booth. And, cheer the team on Oct. 11 to go the distance and “be a threat” in SZIOLS! www.texastriplethreat.com and www.toyotausopentriathlon.com.


October 12-The Oprah Show at the Texas State Fair: Please let me know who has a connection for SZIOLS to cover Oprah’s eyes while in Texas-- and beyond.


Komen Dallas Small Business for The Cure: Oct. 17, 8-11 a.m.
This year in the 27-year history, for the first time, Race For The Cure is offering small businesses (less than 50 employees) a "small business for the cure" sponsorship. Be sure to see the SZIOLS table—saving eyes, two at a time-- in the "small business for the cure" tent on race-day. www.komen-dallas.org


Partner's Card 20% off SZIOLS exclusively at Ochialli Modern Optics, Preston Center, Dallas, 75225, Nov. 5th: 11:00 a.m.-3 p.m. see SZIOLS in the showroom! www.occhialimodernoptics.com


Cooper Aerobics

We are excited to be affiliated with Cooper Aerobics. At Cooper Aerobics Center, kids play with a purpose. Whether it’s in the childcare area while their parents are working out or in a summer camp or swimming lesson, Cooper kids are active and engaged in healthy lifestyle activities…and having fun.


Vince Poscente


Sziols America Named Exclusive Eyewear of the Offshore Super Series

Powerboat Racing(June 17, 2008 – Dallas, TX) The Offshore Super Series (OSS) Powerboat Racing Association announced today that it has selected Sziols® America as its exclusive eyewear partner for the 2008 racing season.

“Offshore powerboat racing continues to grow in popularity due to the excitement of watching these sleek, stylish boats compete in the most demanding performance races today, said Ron Polli, president of OSS. "That is why Sziols is an ideal fit for us as they are the very latest in performance sports eyewear and provide the style and protection our racers, and our fans, demand."

Sziols were designed in Germany and have found an enthusiastic following amongst intense sports aficionados.  The brand has just recently become available in North America and is only available online and through select retailers.

Sziols America CEO, Susie Sandstrom, is an athlete herself and found the sports glasses during a grueling 500 mile bike trek in Germany.

“Like many athletes, I put my sports equipment through a lot. So to get my attention they really have to be durable, enhance my performance, provide comfort and protection, all while looking great,” said Sandstrom. “Several of the veteran bikers were wearing Sziols so I bought a pair and was blown away by how vastly superior they were compared to anything I’d found in the U.S.”

Sandstrom immediately set out to meet the inventor and quickly locked down the North American distribution rights.

The partnership with OSS is the Sziols America’s first national sports sponsorship, although many others are in the planning stages. Sziols, which touts itself as “The Serious Sports Glasses” will make their North American extreme sports appearance at the Don Aronow Memorial Race Challenge in Sunny Isles Beach, FL from June 19 to 22. Sziols will give fans the opportunity to try the new eyewear and the winners of the race will be presented with a pair by Sandstrom.


OSS Sunny Isles Offshore

The Offshore Super Series Powerboat Racing Association is proud to announce the affiliation with Sziols as the official sports glasses company of OSS. The Sziols XKross System Sunglasses are tailor made for the extreme sport of racing which requires rugged equipment for safety, and stylish looks for the offshore image.

Sziols, The Serious Sports Glasses® will make their North American extreme sports appearance at the Don Aronow Memorial race Challenge in Sunny Isles Beach, June 19-22, 2008.

North American Sziols distributor, Susie Sandstrom says "We are really excited to be the official sports glasses for OSS, and look forward to outfitting Sunny Isles Beach race winners with one of the newest concepts in safety and comfort."


Child Safety Month

Sziols America Challenges Parents and Coaches to Cut Sports Eye Injuries by 30%

Marked Increase in Injuries Spurs Initiative to Boost Awareness

DALLAS--(BUSINESS WIRE)--Sziols America, maker of high performance sports glasses, has issued a challenge to parents and coaches of children playing sports. Their goal is to reduce eye injuries by 30% in the next year by increasing awareness of how prevalent these injuries are becoming.

According to the “2000 Sports and Recreational Eye Injuries” report by the US Consumer Product Safety Commission, more than 30,000 sports and recreation-related eye injuries occurred in individuals younger than 25 years. A 2008 report by the University of Michigan Kellogg Eye Center reported more than 100,000 eye injuries in this same age group.

“We simply cannot stand by and let these numbers continue to grow at this alarming pace. We need to raise awareness of the problem so we can turn the trend around. That is why we are issuing this challenge, and doing so to coincide with Children’s Eye Health and Safety Month, as proclaimed by the Prevent Blindness organization,” said Susie Sandstrom, CEO of Sziols America.

In a joint policy statement of the American Academy of Pediatrics and American Academy of Ophthalmology, it is highlighted that appropriate eye protectors can reduce the risk of significant eye injury by at least 90% when properly fitted. So why do we have so many tragic injuries when the solution is so easy? According Troy Bedinghaus, O.D., there are several reasons. First, there are many people who think that wearing regular eyeglasses during sports protect the eyes. But the opposite is true as regular eyeglass lenses can shatter upon impact. Polycarbonate lenses are stronger and provide protection. A second problem is that teams and coaches don’t require eye protection, so it is up to the parents to insist and set a good example by wearing eye protection themselves.

Sandstrom, a mother herself, knows another reason. In the past, safety glasses weren’t cool. But that has changed. Manufacturers, like Sziols, have stepped up to offer children’s sports glasses that are fashionable, comfortable and provide the protection younger athletes need.

“I wish Sziols had existed when my sons were younger. It would have made things so much easier. That is why we are doing what we can to educate parents and coaches that there is a problem and now a solution to the increase in children’s eye injuries,” said Sandstrom.

The Sziols collection of youth eyewear can be seen at www.sziolsamerica.com/kids.html.

About Sziols: Sziols sports frames for kids, take into account the very different anatomy of children versus adults. The glasses are not just smaller versions. Instead, they take into account the flatter “nose” and softer bone construction. And, even the clear lens provides 100% UVA and UVB sun protection.

Permalink: http://www.businesswire.com/news/home/20080821005250/en

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